Google has begun automatically assigning a “New Customer Value” in acquisition ad campaigns without consent from the advertisers. Some marketers report being unable to change the value after Google sets it. If Google thinking it knows better than you do sounds familiar, that’s because it did the same thing for ROAS last month.

Adobe is launching Adobe AI Foundry, a model customization service based on the Firefly model. It will ingest a company’s intellectual property – not just images – to understand brand tone and retrain AI models to specifically serve that company. Foundry lets Adobe join the agent-building party with Salesforce, Dun & Bradstreet, OpenAI, Microsoft, and many others.

Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.