Consumers Pay Less Attention to Brand Purpose Than You May Think: GfK Study

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter.  But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones.  Go figure.

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Instacart Expands Marketing Services for Grocers

March 28, 2023

Instacart has been building out its marketing solutions for some time now, taking advantage of its direct connection with consumers as they plan their grocery purchases.  The company has added new options for marketing campaigns and loyalty programs, including an option to join a grocer’s new loyalty program from within the Instacart app itself.  It has also added three service tiers, from self-serve to strategic partnerships, to help grocery marketers with different levels of need.

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NOYB accuses German political parties of violating GDPR

March 28, 2023

Civil rights group, NOYB (abbr. for “none of your business”), founded by activist Max Schrems, filed complaints in Berlin against Germany’s major political parties claiming violation of General Data Protection Regulation (GDPR) during the 2021 election campaign. The goal is to stop the microtargeting of online political advertising and its processing, a practice that has become widespread, including in the UK and US. GDPR does protect the data of people’s political views. This follows a vote last month by the European Parliament to ban political microtargeting on online platforms.

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