Consumers Place $150 Average Value on Personal Data: SYZYGY

Digital agency SYZYGY asked U.S. consumers what they’d charge their favorite brand for the personal data already held online about them and found the average answer was $150. More than half said they wouldn’t sell at any price while 10% would let brands have it for free. Other studies have estimated the value of personal data at $240 (Wibson) or anything from $39 to $8,100 (Trustwave).