Consumers Prefer Ads Related to Context: IAS Research

If you’re surprised that consumers prefer relevant messages, Jamie from our Department of the Obvious offers this IAS report. It finds that 64% of consumers define relevant ads as featuring products they want or need, 35% are annoyed by ads that don’t relate to the surrounding content, and they’re 16% more responsive when ads do relate to that content.

More News

Previous Article

Surveillance in Australian Woolworths

February 28, 2023
CDPI Privacy Newsletter