Consumers Prefer Relevant Ads: AppsFlyer Study

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  The boss missed work today due to an accident with a Sexy Folding Smartphone costume.  So I get to tell you that this AppsFlyer survey found 86% of consumers are willing to see ads on Connected TV, and they’ll watch three times as many if they’re relevant.  AppsFlyer also reports that advertisers use CTV to reach new audiences, increase engagement, and drive higher lifetime value.  That’s what I call obvious!