Consumers Prefer Socially Responsible Brands: Trustpilot Study

Lest you get all warm and fuzzy about Google and Apple’s noble efforts, this Trustpilot study reminds us that being socially responsible is good business. They found 66% of online shoppers will pay (slightly) more to buy from a socially responsible firm and 90% have chosen not to buy from a company because of its bad reputation. Jamie provided this one too.