One of my favorite themes these days is that marketers focus on personalization while consumers want value. Let’s add some wood to that fire with this Oracle Retail study, which found that consumers rate convenience as the most important part of a great in-store experience (56%), ranking experience far behind at 37%. Yet retailers prioritize them equally: experience 35% vs. convenience 34%.
Hi, it’s Jamie, Senior Intern in the Department of the Obvious. The boss has no news today so it’s my turn. Let’s start with a study that finds shipping is important to online shoppers. ShipStation found that 96% of consumers consider shipping when buying and 88% say a bad shipping experience makes them less likely to buy again. I wonder what a bad experience does to the other 12%.
Let’s shift from blue to green. Call tracking and analytics vendor Invoca has raised a $56 million Series E, bringing its total funding to $116 million. It’s AI-powered!
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.