Consumers Reject Passwords as Security Measure
This Experian report finds that security is also a high concern for consumers, with 55% saying it’s the most important aspect of their online experience. Businesses agree, rating fraud detection as their second-highest digital CX priority, well ahead of decisioning software, staff, and fixing legacy technology. Intriguingly, consumers said they prefer biometrics, PIN codes, and behavioral analytics over passwords. Interesting breakouts by region and age.