Consumers Resent Brands Leaving it to Them to Protect Data: Thales
More than 60% of consumers resent brands placing the onus on them to protect their own data and privacy according to the latest Digital Trust Index report from Thales. More than 80% abandoned a brand last year because of privacy concerns. Nineteen percent learned that their personal data had been compromised in the past year and while banking remains the most trusted sector, less than a third of the 16-24 age group have faith in it (down from 44% last year).