Goodnight Moon. When Harry Met Sally. A Christmas Carol. Some stories never grow old. “Consumers will trade data for discounts” may not be as catchy as “God bless us, one and all,” but marketers still love to hear that personalization pays off. Read this survey from Lob and Comperemedia for the latest take on this timeless tale, told from a direct mail point of view.
Hightouch’s new AI Decisioning offering uses all the customer data available in a data warehouse or lake and continuously experiments to identify the engagement most likely to trigger desired actions. It is aimed at supplanting manual (A/B) testing, running countless automated experiments and improving its own performance over time. Humans are still involved in defining goals and setting guardrails.
A survey of 1,200 marketing professionals finds them confidently raising investments in social media (66%), digital display/video (65%) and CTV (55%) ad spend. CTV beats generative AI by a nose as the most important consumer trend (56% to 55%). Notably, marketers are more likely to use AI for research and analysis than content generation.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.