Advertisers have grown more worried about cookie loss since last year (45% vs 38%), while fewer publishers are “very concerned” (14% from 25%). according to this DoubleVerify survey. Around 48% of both groups felt that first-party data will become more important, while around 23% expected a unified ID to replace cookie-based solutions.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.