Meanwhile, a survey from eye-recognition vendor EyeVerify has found that consumers consider biometric authentication more convenient and secure than passwords, PINS, and other common methods. While fingerprints are by far the most common biometric identifier, people are also interested in trying eye, voice, and facial recognition.
Account-based marketing vendor Terminus announced $10.3 million Series B funding, bringing total funding to more than $17 million. Terminus’ primary offering is Web display ads but it has broader ambitions.
Why should consumer marketers have all the tracking fun? San Jose-based KickFire uses IP addresses to identify the company of Web site visitors. It has just announced a partnership with account based marketing ad vendor Terminus, which will measure how many Web site visitors come from companies targeted by Terminus-placed ads. It will also identify companies of other visitors, who are presumably also potential prospects.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.