Loyalty programs are not using enough technology to give customers the convenience they want, according to research firm Incisiv. For example, 70% of consumers want to manage loyalty programs through an app but just 26% of brands offer this. Grocery chains are especially backwards, while quick service restaurants are the most advanced.
Out-of-Home (OOH) ad platform AdQuick has launched an audience-based buying option, enabling advertisers to purchase OOH media based on audience demographics rather than location type or traffic. The approach should make it easier to purchase OOH media and should expand the number of OOH units that marketers can effectively purchase. Of course, the ads will be seen by everyone who passes a given location, not individually-targeted audience members.
If laws like GDPR and BIPA are found to support that claim, the world of sports betting, gaming, and data will be subject to a whole new economic reality. An initiative, called Project Red Card and spearheaded by more than 850 pro- and former top-level athletes, is evolving a legal claim based on the notion that an athlete’s performance data, even if it’s publicly observed, is personal data and that athletes have a right to compensation for use of their data. It also raises related issues, such as what prior consent... Read More >
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.