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Consumers Want Better Loyalty Tech: Incisiv Study

Loyalty programs are not using enough technology to give customers the convenience they want, according to research firm Incisiv.  For example, 70% of consumers want to manage loyalty programs through an app but just 26% of brands offer this.  Grocery chains are especially backwards, while quick service restaurants are the most advanced.

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AdQuick Enables Audience-Based Targeting for OOH Media

May 24, 2022

Out-of-Home (OOH) ad platform AdQuick has launched an audience-based buying option, enabling advertisers to purchase OOH media based on audience demographics rather than location type or traffic.  The approach should make it easier to purchase OOH media and should expand the number of OOH units that marketers can effectively purchase.  Of course, the ads will be seen by everyone who passes a given location, not individually-targeted audience members.

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Pro-athletes make game-changing claim: “We do!”

May 24, 2022
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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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