Consumers Want Better Loyalty Tech: Incisiv Study

Loyalty programs are not using enough technology to give customers the convenience they want, according to research firm Incisiv.  For example, 70% of consumers want to manage loyalty programs through an app but just 26% of brands offer this.  Grocery chains are especially backwards, while quick service restaurants are the most advanced.

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AdQuick Enables Audience-Based Targeting for OOH Media

May 24, 2022

Out-of-Home (OOH) ad platform AdQuick has launched an audience-based buying option, enabling advertisers to purchase OOH media based on audience demographics rather than location type or traffic.  The approach should make it easier to purchase OOH media and should expand the number of OOH units that marketers can effectively purchase.  Of course, the ads will be seen by everyone who passes a given location, not individually-targeted audience members.

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Pro-athletes make game-changing claim: “We do!”

May 24, 2022
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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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