Speaking of confusion, I’m fascinated by this Sprout Social report that most consumers want brands to take the lead in healing social divisions. Desperation, wishful thinking, or mere confusion…take your choice. Business leaders, our nation turns its lonely eyes to you.
Adobe has released a variety of enhancements to its Experience Manager, notably AI-based tagging of videos for actions, attributes and objects. Other improvements make it easier to use Experience Manager assets in Adobe creative tools including Photoshop, Illustrator, and inDesign and to embed interactive content in customer communications. Nothing earth-shattering but steady improvement, Adobe-style.
If you prefer a much bigger and merrier picture, download this 143 page deck from the Interactive Advertising Bureau, cheering the growth of direct-to-consumer brands. Much to ponder – my favorites were the mash-up of omnichannel shopping and co-working, “delivered discovery” (a fancy name for sampling), and Amazon’s patented drone-hive fulfilment center.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.