Consumers Want Choice of Service Channels: Aspect Research
Customer service isn’t the same thing as customer success. Customer service vendor Aspect found that use of voice channels has decreased compared with online channels, even though customers prefer voice to everything except in-person interactions. Presumably the reason is that companies are pushing online options. This may be why consumers rated choice of channel as more important than personalized treatments. Aspect smells a business opportunity: 75% of consumers said they’d pay more for exceptional service.