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Consumers Want Connected Experiences, Not Just Personalization: Mulesoft Survey

Speaking of integration, Salesforce-owned Mulesoft reports that 81% of consumers feel that organizations provide a disconnected experience and 69% would consider changing service providers when that happens. But 72% also believe they receive personalized service – a good reminder that disconnected experience can still be personalized. Interesting breakdowns here of perceptions by industry and across countries.