Consumers Want to Hear from Brands During Coronavirus

Many marketers are torn right now between putting out messages that show they are addressing coronavirus and just saying nothing. The 4A’s ad agency trade group sheds some light on the dilemma with research that found 40% of consumers want to hear what brands are doing in response to the pandemic compared with just 15% who don’t want to hear from them at all. Even more (56%) liked hearing about actions such as donations of goods and services, but for 43% it was just reassuring to hear from a brand they know and trust.