News

Consumers Want to Know How Companies Use Their Data: Braze Study

Next we have a study from Braze that found 95% of U.S. adults think privacy laws should do more to protect their data and 84% have walked away when a company asked for too much personal information. Think it’s obvious that companies should tell consumers how their data is used? You’re right: so do 99% of executives and 94% of consumers.

More News

Previous Article

Data Quality Is a Losing Battle: O’Reilly Report

February 14, 2020

I couldn’t find another video story but you could make a great horror movie from this O’Reilly report on data quality. Open with a shot of data analyst angrily slamming down a newspaper article headlined “80% of organizations don’t follow data governance best practices”, follow her futile battle to gather enough resources to do her job, and end with her slowly going mad as she tries to reconcile endless, inconsistent data sources. Okay, maybe you won’t win an Oscar with that one.

CDPI Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter