Consumers Want to Know How Companies Use Their Data: Braze Study

Next we have a study from Braze that found 95% of U.S. adults think privacy laws should do more to protect their data and 84% have walked away when a company asked for too much personal information. Think it’s obvious that companies should tell consumers how their data is used? You’re right: so do 99% of executives and 94% of consumers.

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Data Quality Is a Losing Battle: O’Reilly Report

February 14, 2020

I couldn’t find another video story but you could make a great horror movie from this O’Reilly report on data quality. Open with a shot of data analyst angrily slamming down a newspaper article headlined “80% of organizations don’t follow data governance best practices”, follow her futile battle to gather enough resources to do her job, and end with her slowly going mad as she tries to reconcile endless, inconsistent data sources. Okay, maybe you won’t win an Oscar with that one.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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