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Consumers Want To Save More Money, Do Less Laundry: Whirlpool Survey

If you suspected that last item came from Jamie, our faithful Department of the Obvious Intern, you’re right. He’s paired it with a study from appliance maker Whirlpool Corporation that discovered most consumers want to spend less time on cooking and laundry and like to save money. They surveyed 2,000 consumers in four global regions to find this out. Jamie is enthralled.

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Mapp Marketing Platform Calls Itself a CDP, Calls Marketers Sheep

January 10, 2019

It’s another brutally slow news day, so I’m reduced to reporting that Mapp, the private equity-owned mashup of Blue Hornet email and several marketing products once owned by Teradata, has rebranded itself by calling marketers “sheep”. So clever. Mapp says it’s a “native CDP”, which seems to mean it has a unified customer database. It’s not clear that Mapp also meets the CDP requirement of easily sharing data with external products.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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