Let’s talk today about what consumers want. We’ll start a report from Quiq, which provides text messaging technology for customer service. They found consumers would pay 17% more for products that featured – you guessed it – text messaging for customer service. The survey has some more useful general information, such as that six in ten consumers would never buy again from a company that delivered a poor service experience. And, if you’ve just escaped from ten years in an ice cave, you may be surprised to learn that nearly 100% of Millenials text every day.