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Consumers Will Pay 17% More for Product Supported by Text Messaging: Quiq Survey

Let’s talk today about what consumers want. We’ll start a report from Quiq, which provides text messaging technology for customer service. They found consumers would pay 17% more for products that featured – you guessed it – text messaging for customer service. The survey has some more useful general information, such as that six in ten consumers would never buy again from a company that delivered a poor service experience. And, if you’ve just escaped from ten years in an ice cave, you may be surprised to learn that nearly 100% of Millenials text every day.

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Engagio Integrates With Marketing Automation Platforms

April 21, 2017

Looking for still more ABM excitement? ABM pure-play Engagio is now integrated with Eloqua, Pardot, Hubspot, and Marketo – what it calls “all major marketing automation platforms”, although presumably Marketo doesn’t consider itself that. But I digress. Engagio also lets salespeople execute predesigned campaigns, but it stresses that these incorporate all kinds of interactions, not just email.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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