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Consumers Will Pay 17% More for Product Supported by Text Messaging: Quiq Survey

Let’s talk today about what consumers want. We’ll start a report from Quiq, which provides text messaging technology for customer service. They found consumers would pay 17% more for products that featured – you guessed it – text messaging for customer service. The survey has some more useful general information, such as that six in ten consumers would never buy again from a company that delivered a poor service experience. And, if you’ve just escaped from ten years in an ice cave, you may be surprised to learn that nearly 100% of Millenials text every day.

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Engagio Integrates With Marketing Automation Platforms

April 21, 2017

Looking for still more ABM excitement? ABM pure-play Engagio is now integrated with Eloqua, Pardot, Hubspot, and Marketo – what it calls “all major marketing automation platforms”, although presumably Marketo doesn’t consider itself that. But I digress. Engagio also lets salespeople execute predesigned campaigns, but it stresses that these incorporate all kinds of interactions, not just email.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

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