Consumers Will Pay 17% More for Product Supported by Text Messaging: Quiq Survey

Let’s talk today about what consumers want. We’ll start a report from Quiq, which provides text messaging technology for customer service. They found consumers would pay 17% more for products that featured – you guessed it – text messaging for customer service. The survey has some more useful general information, such as that six in ten consumers would never buy again from a company that delivered a poor service experience. And, if you’ve just escaped from ten years in an ice cave, you may be surprised to learn that nearly 100% of Millenials text every day.

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Engagio Integrates With Marketing Automation Platforms

April 21, 2017

Looking for still more ABM excitement? ABM pure-play Engagio is now integrated with Eloqua, Pardot, Hubspot, and Marketo – what it calls “all major marketing automation platforms”, although presumably Marketo doesn’t consider itself that. But I digress. Engagio also lets salespeople execute predesigned campaigns, but it stresses that these incorporate all kinds of interactions, not just email.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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