News

Consumers Will Spend Less on Mobile Games but Advertisers Will Spend More: data.ai Study

Mobile gaming is one of the industries that are stealing time from search and social activities.  So it’s a bit surprising to see this estimate from data.ai (formerly App Annie) that consumer spend on mobile gaming will drop by 5% in 2022 and 3% in 2023.  Note this is an estimate of what consumers will spend; spending on mobile advertising is still expected to rise by 7.5% next year, outpacing other ad media.

More News

Next Article

Duopoly Share of U.S. Digital Ad Revenues Continues to Shrink: Axios Report

December 22, 2022

If we seem more philosophical than usual this week, it’s not the result of some Scrooge-like holiday transformation (sorry, Jamie), but because hard news is scarce.   Still, it’s a welcome opportunity to talk about long-term trends, like this Axios piece that quotes Insider Intelligence as finding the Google/Meta share of U.S. digital ad revenue will fall below 50% this year.  It’s no surprise – the share peaked back in 2017 – but a good reminder that duopoly power is less secure than it seems.

CDPI Newsletter
Previous Article

App Marketers Struggle with Privacy Changes: Liftoff Survey

December 22, 2022

The people selling mobile apps had a tough 2022, with privacy changes heading the list of challenges.  Liftoff reports they’re evenly balanced between positive outlook (37%) and negative outlook (36%) for next year, with gaming marketers much more worried than the rest.  Interestingly, solid majorities say privacy changes are bad for marketers (54%) but good for consumers (59%).  At least they’re honest.

CDPI Newsletter
Featured Article

Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

CDPI Newsletter