Consumers Will Watch Ads in Return for Free TV: Unruly Report

Let’s peer today at life’s second-most interesting topic: consumer behavior. We’ll start with this Unruly report (that’s the company name; the report is well-behaved) on connected TV viewers. Headline finding is 73% of U.S. consumers would rather watch ads on free TV than pay for ad-free TV content. Times being what they are, consumers are even more likely to seek free options: 35% have tried a new ad-supported streaming service since the pandemic began and 79% plan to continue.

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People Watched 77% More TV But Paid Less Attention During Lock-Downs: TVision Report

September 1, 2020

Votes, coronavirus cases, census households: measurement is a hot topic right now. TVision can’t solve any of those problems but does claim a better way to track TV viewers. Their latest semi-annual report finds that TV sets were on 77% more during stay-at-home periods, but viewability and attention went down. You’ll have to read the report to learn what that means.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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