Consumers Would Reward Brands That Let Them Limit Advertising: Brave Study
Privacy-focused browser Brave has also been listening to consumers, with their permission of course. They found that 70% of survey respondents find it creepy when they see online ads related to previous Web searches, and 81% would reward brands that gave them more control over how many ads they see. Brave also ran a test that found ads served in an opt-in environment had a positive impact, but I didn’t see results compared with ads in a conventional environment.