ConsumerTrack Launches Magneto to Scale and Optimize Web Ad Campaigns

Digital media company ConsumerTrack introduced its own machine-learning-powered solution, named Magneto for some reason that isn’t immediately apparent to me. Maybe they’re X-Men fans. Which would actually be kinda cool if you think about it. Anyway, Magneto uses machine learning to automatically analyze, segment, and optimize campaigns in real time, with a particular focus on response quality. ConsumerTrack specializes in using Web ads to find new customers for financial institutions, home service companies and travel groups.