Content Discovery Vendor Revcontent Buys Rover Content Recommendation Engine

Revcontent is a “content discovery network”, which means they put those little “from the around the Web” story advertisements on the Web sites you browse. They do it 250 billion times per month. (It feels like I personally account for at least 500 million of that total, but probably not.) They’ve just acquired Rover, a machine learning recommendation company that should help them do a better job of matching recommendations to viewers.

More News

Next Article

Cordial Raises $6 Million Series A for Self-Optimizing Outbound Campaigns

February 27, 2017

B2C marketing automation is an established category but new entrants can still find a place if they offer something different.  Cordial eliminates conventional email and mobile campaigns by automatically picking the best time to contact each customer and running self-optimizing content tests to pick the best content.  It builds a unified customer database and reacts to new events in real time. The company just raised $6 million, bringing their total funding to $8 million.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter