B2C marketing automation is an established category but new entrants can still find a place if they offer something different.  Cordial eliminates conventional email and mobile campaigns by automatically picking the best time to contact each customer and running self-optimizing content tests to pick the best content.  It builds a unified customer database and reacts to new events in real time. The company just raised $6 million, bringing their total funding to $8 million.

A survey by personalization vendor Monetate found that just 6% of respondents have deployed advanced personalization, compared with 56% who are working on it, 28% who are just starting out, and 10% who aren’t doing anything.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.