Content Discovery Vendor Revcontent Buys Rover Content Recommendation Engine

Revcontent is a “content discovery network”, which means they put those little “from the around the Web” story advertisements on the Web sites you browse. They do it 250 billion times per month. (It feels like I personally account for at least 500 million of that total, but probably not.) They’ve just acquired Rover, a machine learning recommendation company that should help them do a better job of matching recommendations to viewers.