Contentful Receives $33.5 Million Series D for Content Infrastructure

Also on the integration front, Contentful raised a $33.5 million Series D for its API-based approach to content management. Salesforce did participate in this one, if you’re keeping score. Contentful positions itself as a replacement for legacy content management system. If you’re looking for something smart-sounding to say at your holiday party, “content management is the next marketing automation” would do nicely.

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60% of B2B Marketers Don’t Trust Their Data: DealSignal Survey

December 10, 2018

How popular is intent data? Well, 35% of companies use it when measuring audience coverage, according to a survey for B2B data vendor DealSignal by Demand Gen Report. That compares with 87% for contact information, 45% for account characteristics, and 40% for product usage. More worrisome: only 20% use third party data to improve their information even though 60% are less than “mostly confident” that their current data is adequate.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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