Ecommerce is already booming without Facebook’s help, in case you haven’t heard. Contentsquare supports the industry with advanced analytics and AI-powered recommendations, evaluating ten trillion (with a “t”) consumer interactions per day. They just raised a $190 million Series D, brining total funding to $310 million.
You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.
Finally: this B2B survey from Folloze, Campaign Stars, and Terminus offers hard-to-find data on market share by vendor for marketing automation, personalization, chatbots, sales enablement, and other software categories. Just seven percent report they have fully automated their personalization programs.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).