Ecommerce is already booming without Facebook’s help, in case you haven’t heard. Contentsquare supports the industry with advanced analytics and AI-powered recommendations, evaluating ten trillion (with a “t”) consumer interactions per day. They just raised a $190 million Series D, brining total funding to $310 million.
You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.
Finally: this B2B survey from Folloze, Campaign Stars, and Terminus offers hard-to-find data on market share by vendor for marketing automation, personalization, chatbots, sales enablement, and other software categories. Just seven percent report they have fully automated their personalization programs.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!