Programmatic tech vendor MiQ is also making cookie-related news.  They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try.  MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.

Agency network Stagwell has purchased Apollo Program, a platform that collects customer behavior data.  The acquisition will expand Stagwell’s existing pool of first party data.  Apollo will become part of Stagwell Marketing Cloud, a suite of marketing tools for Stagwell clients.  It’s part of the trend for marketing agencies to offer their own data and technology platforms.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.