Contentsquare Raises $600 Million Series F

Digital experience analytics vendor Contentsquare has raised a $600 million Series F, including $400 million in equity and $200 million in debt. Like many analytics firms today, Contentsquare goes beyond reporting results to making recommendations for improvements in content decisions.  Unlike many analytics firms, it has now raised $1.4 billion in total financing.

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MiQ Helps Advertisers Measure Progress Towards Cookie Freedom

July 22, 2022

Programmatic tech vendor MiQ is also making cookie-related news.  They just introduced CookielessIQ, which gives clients a score on their progress towards cookie-free programmatic advertising, as well as benchmarks against other clients and recommendations for additional cookie-free approaches to try.  MiQ says more than half of its U.S. campaigns are now cookie-free, using authenticated data, contextual targeting, and clean rooms.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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