Five months after acquiring CDP Lytics, digital experience platform Contentstack has announced that Lytics’ capabilities are infused into its EDGE platform as Contentstack Data and Insights. EDGE also incorporates Contentstack’s headless CMS. The new capabilities include audience analytics, real-time data activation and omnichannel campaign orchestration.
Seventy percent of marketers believe that up to half their email marketing tasks will be AI-driven by the end of next year, according to a survey by email platform Litmus. Almost a fifth (18%) put that figure at 50-75%. B2B marketers see content creation as its central role; B2C marketers are looking to it to provide campaign performance trends and insights.
Back in the day, one of CDPs’ main selling points was connections to many data sources. But that advantage has eroded as cloud data warehouse vendors expand their data collection toolkits. The latest development is Snowflake Openflow, which promises to make data from virtually any source in any format available within Snowflake and includes pre-built connectors for major data sources.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.