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Contentstack Offers Connectors to AI Solutions from Amazon, Google, IBM, and Salesforce

Contentstack is a cross-channel content management system, not a CDP. But it does rely on unified customer data for personalization. In fact, it just launched prebuilt integrations for major AI platforms including Amazon, Google, IBM and Salesforce that draw on that data. It’s an interesting illustration of how much easier integration has become in recent years – which in turn shows the reduced grip that unified product suites like Salesforce have on their clients.

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Subscriptions Take a Larger Share of Retail Sales: Zuora Study

March 25, 2019

The continued dominance of Google, Facebook and Amazon put many companies at their mercy. One solution is to lock in repeat sales via subscriptions. So it’s probably good news that Zuora’s latest Subscription Economy Index found that subscription sales grew five times faster than total retail sales over the past seven years. Take a look for information on churn rates, results by industry, and more.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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