Bored with agents? Looking for the Next Big Thing? This Winterberry Group reports says it’s “contextual commerce”, which “enables transactions directly within content, apps and platforms that users already engage with.” This (very long) David Raab blog post argues for something similar.
As Oprah never quite said, Everybody gets an agent! If you’re keeping score, the latest announcements we have include: Aprimo adding AI agent to its digital asset management and content operations platform; customer success platform Gainsight adding a new agent suite called Atlas, and Similarweb offering agents to help with search marketing and sales outreach.
The New York Times, a jealous guardian of its editorial content from poaching by LLMs (it sued OpenAI and Microsoft) has concluded a deal licensing content for use by Amazon. In the first deal of its kind for the Times, Amazon will be permitted to use Times content in its AI platforms. This “will bring Times editorial content to a variety of Amazon customer experiences,” the news organization has said, although it’s not clear whether users will know when that’s happening.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.