Replacing glass doors on store coolers with a screen that blocks the view of what’s inside may sound more like creating a problem than solving one, but Cooler Screens argues it lets shoppers do useful things like read product information or search for particular items. The answer isn’t clear (get it?) but investors have just bet $80 million the company is right, bringing total funding past $100 million.
More than half (54%) of senior marketing leaders are disappointed in the results of their analytics investment, according to this Gartner survey.
Keep an eye on CA’s Prop 24 The California Privacy Rights and Enforcement Act of 2020 (CPREA), also known as Prop 24, looks good for passage in November. If so, impact will extend far beyond the state. Key objectives are increasing protection of sensitive data and geolocation data – and also tripling fines on abuse of youth data.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.