Core42 has partnered with Publicis Groupe Middle East, a regional leader in marketing, communication, and digital business transformation, to further enhance its Jais Arabic large language model (LLM) and increase its ability to generate content that is specifically suitable for the marketing and communications industry.
IQVIA, a leading global provider of advanced analytics, technology solutions and clinical research services to the pharmaceutical and broader life sciences industry announced that Sanofi will use the IQVIA OCE platform in select countries across Africa and the Middle East. OCE delivers best-in-class CRM for life science companies that is built and maintained on the latest Salesforce technology.
Airtel has announced the launch of Airtel IQ Reach, what the telecom service provider labels a ‘first-of-its-kind self-serve marketing communications platform. This will enable brands to drive targeted customer engagements through personalized communications. Through this, Airtel wants to enable small and medium businesses to make the most of their marketing investments to connect with their target audience in a cost-effective manner with prepaid pay-as-you-go plans.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.