Identity resolution vendor Drawbridge has raised $15 million in new funding, bringing its total to almost $70 million. The company also announced a new partnership with LiveRamp, which will use Drawbridge’s probabilistic identity graph to supplement LiveRamp’s deterministic graph.

InsideSales has extended its AI-based sales management superpowers to find accounts with high purchase propensity that have not been contacted by sales reps. InsideSales combines a company’s own CRM data with insights based on data aggregated across all its clients.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.