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Cost, Self-Service Drive Unstructured Data to Cloud: Komprise Survey

Komprise takes a sunnier view of cloud migration, reporting that on-premises-only environments fell from 20% to 12% since last year, although 50% still use a mix of cloud and non-cloud.  Two-thirds of the companies spend more than 30% of their IT budget on data storage and protection, so it’s not surprising that cutting costs is the main reason for cloud migration.  Better news is that self-service data access and greater agility are the next-most-common reasons.  This matters to marketers because user data is the most common type of unstructured data.

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Most Corporate Data Remains Centralized and Non-Cloud: Forrester Report

August 31, 2022

The analysts at Forrester Consulting might have liked the bread-slicing machine, but they’re not impressed with most companies’ cloud data migrations.  This study for Capital One finds that nearly three-quarters of companies have yet to move the most of their data to the cloud.  The most common obstacle is unpredictable costs due to usage-based cloud pricing models (82%), followed closely by data quality (80%), cataloging (78%), understanding data (76%), and observability (74%).  Old habits die hard: more than half (56%) say their data management is centralized, 19% say it’s decentralized,... Read More >

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Google Adds Digital Out-of-Home to Display & Video 360 Campaigns

August 30, 2022

Google has added digital out-of-home (DOOH) ads to their Display & Video 360 ad campaign software.  The extension will make it easier for marketers coordinate DOOH purchases with display, video, TV, audio, and other channels already covered by Display & Video 360.  Google’s control over ad buying software is often attacked on anti-trust grounds, but they aren’t letting that slow them down.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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