The retail media network space continues to heat up as another giant prepares to make an entrance. Costco is building an ad network that can draw on shopping data from 74.5 million household members. The network remains at the testing stage and Costco is said to be in conversations with various adtech vendors.
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Adoption has slowed on Web3 technologies like crypto, NFTs and virtual goods and a truly interconnected metaverse seems a long way down the road. But according to a survey of 1,000 U.S. adults by Dentsu, genAI is provoking greater interest in other emerging technologies. More than 60% are “excited” by pioneering tech.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.