Couchbase, one of the leading NoSQL databases, announced new capabilities including full text search and real time analytics. NoSQL databases are the foundation of many CDPs because they are much easier to work with than standard relational databases, especially when it comes to adding new data sources.
Reflecting its focus on complete customer view, Customer Data Platform provider AscentCRM has reinvented itself as Ascent360. The three year old firm delivers integrated customer data, marketing analytics, and strategy for more than 100 brands in the outdoor, resort, and sporting retail industries.
Everybody wants to get in on the act.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.