Best for last: in what I like to think of as CSI: Obvious Division, a Federal appeals court ruled that LinkedIn can’t block scraping of published member data because people had no expectation of privacy for their public profiles. It’s rather amazing LinkedIn thought they could win with that one.
Oracle and Deloitte Digital are working together to deploy Oracle’s CX Unity Customer Data Platform. Work will be done by Hux (as in “human experience”), which is a Deloitte Digital consulting practice specializing in building and using customer data systems.
Facebook is taking an uncharacteristically proactive step on privacy, announcing it will honor Android and iOS privacy settings when they are more restrictive than a user’s Facebook privacy settings. It’s easy to speculate that the real goal is avoiding repeated reminders to users for how much data is being collected. But let’s instead see it as evidence that privacy concerns are having a positive impact on business behavior.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.