Coveo, which matches content to user behaviors, has extended its system to offer relevant advice as customers are using online products. “In-Product Experience Intelligence” joins Coveo applications for e-commerce and Web site search.
Many marketers are taking advantage of COVID-19 as tactfully as they can. Companies announcing free or expanded services to support home workers include Zoom (video conferencing), Microsoft (collaboration), Google (videoconferencing), Evolve IP (collaboration), StarLeaf (video conferencing), Vidyo (video conferencing) Oneclick (remote access) , Odo (remote access) and Trustifi (email encryption) Further afield, Cappasity is offering its 3-D online demo software to large retailers and, perhaps most creative, CampTek has built a bot to manage conference cancelations
We end with a Jekyll and Hyde story: ad blocking and virtual private network products from Sensor Tower have been sharing data on the users they are supposed to protect. The leaks were uncovered by BuzzFeed, which reports that many of Sensor Tower apps were removed from Android and iOS app stores for policy violations. Sensor Tower says only anonymized data was shared for analytical purposes.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.