Luma’s State of Digital 2024 report provides their usual deep insight into industry trends. Most will be familiar but one prediction we didn’t expect is that control will shift to expert influencers such as journalists, scientists, and bankers. Maybe: the creator economy is worth billions, but success rests on distribution gatekeepers, including some with precarious foundations such as TikTok.
Google Performance Max will use Google AI across bidding, budget optimization, audiences, creative and attribution, the company announced at Google Marketing Live this week. Google also said it will incorporate ads directly into AI Overviews search responses. That’s small comfort for companies that fear AI Overviews will reduce organic (i.e., free) traffic from Google search.
Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products. The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.