I guess there’s some irony in talking about location tracking at a time when much of the country is rarely leaving home. But the pandemic shall pass and when it does, marketers will be eager to connect the dots between advertising and in-store customer behaviors. Which brings us to this announcement that location-based ad and attribution vendor Reveal Mobile is partnering with Tapad, which will help them to measure retail foot traffic and target store visitors (and their households) across devices.

In more quotidian news, Mailchimp has purchased AI platform Inspector 6, which analyzes marketing content, looks at its performance, and suggests improvements. The target is small businesses that lack human staff to do such things. But if you human marketers aren’t looking over your shoulder, you should start.

Google will pay to carry stories from Canadian news outlets under an agreement announced yesterday.  Details are sparse but the process for compliance with government’s C-18 law has been simplified to meet some Google objections.  Meta, the only other firm required to make payments under the law, has not changed its decision to block reliable news.