CreatorIQ Raises $24 Million Series C for Influencer Marketing

CreatorIQ is another influencer marketing platform, combining influencer discover with workflows, brand safety, and measurement. They recently raised a $24 million Series C, bringing total funding to $41 million.

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Tapad and Reveal Mobile Partner to Expand Location-Based Advertising

August 5, 2020

I guess there’s some irony in talking about location tracking at a time when much of the country is rarely leaving home. But the pandemic shall pass and when it does, marketers will be eager to connect the dots between advertising and in-store customer behaviors. Which brings us to this announcement that location-based ad and attribution vendor Reveal Mobile is partnering with Tapad, which will help them to measure retail foot traffic and target store visitors (and their households) across devices.

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