CreatorIQ is another influencer marketing platform, combining influencer discover with workflows, brand safety, and measurement. They recently raised a $24 million Series C, bringing total funding to $41 million.
I guess there’s some irony in talking about location tracking at a time when much of the country is rarely leaving home. But the pandemic shall pass and when it does, marketers will be eager to connect the dots between advertising and in-store customer behaviors. Which brings us to this announcement that location-based ad and attribution vendor Reveal Mobile is partnering with Tapad, which will help them to measure retail foot traffic and target store visitors (and their households) across devices.
In more quotidian news, Mailchimp has purchased AI platform Inspector 6, which analyzes marketing content, looks at its performance, and suggests improvements. The target is small businesses that lack human staff to do such things. But if you human marketers aren’t looking over your shoulder, you should start.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.