Ticketek-owner TEG and Cricket Australia have announced a world first by merging fan data across ticketing, membership, merchandise and participation to create a comprehensive understanding of engagement, buying behaviour and grassroots involvement in the sport of cricket.
WebEngage, a full stack Retention Operating System, announces its expansion into the Middle East and Africa. The MarTech company has set up a dedicated local team for sales and customer success management in UAE, Saudi Arabia, Egypt, Kuwait and Qatar markets.
Sysdig has officially launched its Software-as-a-Service (SaaS) offering in Australia and New Zealand.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.