Zensciences, an award-winning B2B marketing agency announced that CRISIL Ltd, an S&P Global company has retained its services for its Digital Marketing mandate for the second year running. Zensciences has been enabling and managing the brand’s end-to-end social media marketing charter. The agency is also working with CRISIL to shape its brand communications in the digital medium.
Princeton Digital Group (PDG), Asia’s leading data center provider, launched its flagship data center (MU1) in India. Its MU1 data center provides 48 MW of critical IT capacity across two buildings and has achieved the rare feat of IGBC Platinum certification. With an investment of USD 300 million, MU1 is built across ~six acres within a larger IT campus at Airoli, Navi Mumbai. The campus will deliver secure and scalable data center capacity to hyperscalers – large cloud, content, commerce and fintech companies.
This follows an Australian federal court ruling which fined Uber Technologies A$21 million (US$14 million). The court ruled the Australian arm of the U.S. ride-sharing app broke consumer law by misleading customers with warnings they would be charged for cancelling some rides from 2017 to 2021 and by using an inaccurate software algorithm to estimate fares for a taxi service it offered until August 2020.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.