The robots are (apparently) under control at commerce media platform Criteo, where they’re helping advertisers buy retail media ads programmatically, making it easier to run campaigns across multiple retail media channels. Auction-based buying will also help channels sell inventory not sold through traditional purchase methods. It’s a competitive challenge to similar features in Google’s Ad Manager and Ad Exchange.
Is AI working for humans or are we working for AI? Let’s just note that the goal of Adobe’s new LLM Optimizer (no release date available) is helping a brand’s content appeal to LLMs like ChatGPT and Perplexity. More evidence that agentic traffic is gaining importance compared with traditional search.
Almost all the 637 business leaders (96%) interviewed by Twilio for their new State of Customer Engagement report say they plan to develop their next customer experience tool in-house. We’re not sure quite what that means, since many more than that also plan to buy something — including 24% investing in a CDP. Lots more here about tech stacks, AI, customer attitudes, personalization, and trust.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.