This members-only IAB report documents the growth and frustrations of the retail media market. Criteo is trying to help with a new buying platform, Commerce Max DSP, that combines access to onsite and instore media buys. They’ve supplemented it with a trio of tools based on previous acquisitions of Mabaya (marketplace tactics and formats), Brandcrush (offline inventory), and Gradient (insight and data tools).
TikTok has finally launched its U.S. e-commerce product, TikTok Shop, which will offer live video shopping, shoppable ads, and affiliate programs for creators. This follows months of testing amid concerns that social commerce has struggled in the U.S. even though it’s wildly successful in China and elsewhere.
The U.S. Justice Department’s three year old antitrust suit against Google finally reached trial yesterday. Of all the suits facing Google, this is the big one, focused squarely on its dominance of the search advertising market and possibly requiring a break-up of its business should Google lose. You can expect several more years of fun before anything is resolved.
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.