Criteo Expands Tools for Retail Media Buyers

This members-only IAB report documents the growth and frustrations of the retail media market.  Criteo is trying to help with a new buying platform, Commerce Max DSP, that combines access to onsite and instore media buys.  They’ve supplemented it with a trio of tools based on previous acquisitions of Mabaya (marketplace tactics and formats), Brandcrush (offline inventory), and Gradient (insight and data tools).