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Criteo Test Finds Google Topics API Performs Poorly

Google is also trying to keep regulators at bay when it comes to privacy and ad sales.  Its bird-named plans to replace third-party cookies with visitor clustering methods haven’t taken off but it’s still trying with Topics API, which classifies users based the sites they visit.  Criteo just issued test results that find Topics API is considerably less effective than Criteo’s own competing system.   They have an obvious axe to grind but the analysis is still worth a look.

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Google Expands Third-Party Billing in Android Apps

November 14, 2022

Regulators are increasingly hostile to app store owners who require apps to funnel payments through the store owner’s payment system and pay a hefty commission for the privilege.  Apple has received most of the unwanted attention, but Google is in regulators’ sights as well.  Google has responded with a pilot program to allow third-party billing in Android apps.  It just expanded the pilot to include the U.S., European Union, and other regions.

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IT Teams See Gains from No/Low-Code Tech: DuploCloud Report

November 11, 2022

No-code and low-code technologies are often described as enabling business users to do work that would otherwise require support from professional software developers.  But, at least according to this DuploCloud report, the professionals have widely adopted no/low-code for themselves: 71% are already using them and most of the others plan to.  Compliance and security are the biggest benefits.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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