CRM Leadsquared Raises $153 Million Series C

Some investors are still spending money: India-based CRM LeadSquared announced a $153 million Series C, bringing total funding to $188 million.  In an unusually revealing report, the company says it had about $25 million revenue last year and 1,200 employees, yielding $22,000 revenue per employee.  That’s less than one-tenth of HubSpot or Salesforce.  Not good or bad, but interesting.

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Organization, Not Tech, Is Biggest Obstacle to Unified CX: Ascend2

June 28, 2022

One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success.  It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%.  On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.

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Italian regulator adds voice opposing Google Analytics transfers from EU

June 28, 2022

Garante, the Italian data authority, found web publisher Caffeina Media Srl in violation of GDPR because its Google Analytics use resulted in the capture of EU personal data. This included device IP addresses, browser information, and visit dates and times – data which was subsequently transferred to the US. The Italian DPA also warned other local sites to check their own compliance. This follows a similar CNIL decision in France.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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