CRMNEXT, the digital and customer experience platform for enterprise banks & financial service providers globally, announced $16M in Series B funding co-led by Avataar Ventures and Ascent Capital. Headquartered in India, CRMNEXT is currently servicing almost 100 large global enterprises in the banking and insurance space. Their customer base includes HDFC, SBI, Arab Bank, and Metlife.
India’s leading Live Commerce Mobile SaaS provider, SWIRL, is introducing enhanced Live & Interactive Video Shopping Experiences to the Indian market. It uses technology that is scalable, and adds a proprietary Interactive layer on top of video, using Text, Chat, WhatsApp, SMS, & Voice to make the entire experience close to real-life shopping.
Google announced the list of startups for the second cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator programme for Seed to Series A technology startups based in the region. The twelve technology startups come from six Arab countries across automotive, agriculture, fitness, fintech, real-estate, e-commerce and entertainment.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.