But really effective marketing is cross-channel anyway, right? A survey from cross-channel personalization vendor Braze (formerly AppBoy), found that mobile app customers who received only email messages showed a 45% increase in engagement (vs customers sent no messages), but customers who received email, push and in-app messages showed a 543% increase. (Okay, this item doesn’t really relate to the previous two. I do the best I can.)
You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.
Is there anyone left who’d rather keep their personal data private? Yes, but a minority according to an Oracle survey of 15,000 consumers. They found 29% felt offers based on social media data are “creepy”, while 50% would be attracted to personalized offers based on loyalty data, purchase data, and real-time browsing behavior. Other things they found creepy: delivery drones (26%), automatic grocery replenishment (33%), and robot assistance in a dressing room (39%).
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.