But really effective marketing is cross-channel anyway, right? A survey from cross-channel personalization vendor Braze (formerly AppBoy), found that mobile app customers who received only email messages showed a 45% increase in engagement (vs customers sent no messages), but customers who received email, push and in-app messages showed a 543% increase. (Okay, this item doesn’t really relate to the previous two. I do the best I can.)
You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.
Is there anyone left who’d rather keep their personal data private? Yes, but a minority according to an Oracle survey of 15,000 consumers. They found 29% felt offers based on social media data are “creepy”, while 50% would be attracted to personalized offers based on loyalty data, purchase data, and real-time browsing behavior. Other things they found creepy: delivery drones (26%), automatic grocery replenishment (33%), and robot assistance in a dressing room (39%).
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.