Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

At least we all still agree that personalization is great, right?  This survey from Dynamic Yield confirms the point, but finds deployment is often lacking.  They found 67% of companies lack a unified audience strategy and may be using siloed processes within different teams (email marketing, for example). Forty percent lack KPIs to measure personalization success.

Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.